AirwaysExpress

How to live happily with a great designer.

— Seth Godin

Why do some organizations look great... and get great results from their design efforts and ads... while others languish in mediocrity? I think it has little to do with who they hire and a lot to do with how they work with their agencies and designers.

Here are the things your design team wishes you would know:

1. If you want average (mediocre) work, ask for it. Be really clear up front, work that will cause no controversy. It'll save everyone a lot of time.

2. On the other hand, if you want great work, you'll need to embrace some simple facts:

3. It's going to offend someone. If it doesn't offend them, then it will make them nervous. The Vietnam Vets memorial offended a lot of people. The design of Google made plenty of people nervous. Great work from a design team means new work, refreshing and remarkable and bit scary.

4. It's not going to be easy to sell to your boss. That's your job, by the way, not mine. If you want me to do something great, you've got to be prepared to protect it and defend it. Come back too many times for one little compromise, and you'll make it clear that #1 was what you wanted all along.

Accelerate revenue by accelerating trust.

AirwaysExpress is a digital marketing agency with offices in Denver and Los Angeles.

Let's face it, your marketing firm is only as good as the people who work on your campaign. Airways has assembled teams of experienced marketing, creative and technical professionals representing the most relevant experience today.

By focusing on accelerating trust, we improve your sales tactics and conversion rates. We integrate brand strategy with emerging Internet, Social Media and PR tactics. Then a funny thing happens: the community we create shortens your sales cycle and increases your revenue.

Our teams design, execute and manage high performance marketing solutions serving many vertical markets. We create maximum customer value from our client's marketing investment. No juniors here.
Email Me: Richard Allen