AirwaysExpress

Landing pages are specific, measurable offers.

Brought to you by, Seth Godin

I first started talking about landing pages in 1991, but there's probably someone out there who can pre-date me. Sometimes when you've been riffing on an idea for so long, it's easy to believe that everyone gets it, but my mail says otherwise.

A landing page is the first page a visitor to your site sees.

Landing pages were important back in the day of email marketing, because if you included a link in your email, that was the page the permission marketee would land on if he clicked through.

Landing pages are even more important today because they are the page that someone clicking on a Google Adwords ad sees.

A landing page (in fact, every page) can only cause one of five actions:

Get a visitor to click (to go to another page, on your site or someone else's)
Get a visitor to buy
Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.
Get a visitor to tell a friend
(and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback

I think that's the entire list of options

So, if you build a landing page, and you're going to invest time and money to get people to visit it, it makes sense to optimize that page to accomplish just one of the things above. Perhaps two, but no more.

Accelerate revenue by accelerating trust.

AirwaysExpress is a digital marketing agency with offices in Denver and Los Angeles.

Let's face it, your marketing firm is only as good as the people who work on your campaign. Airways has assembled teams of experienced marketing, creative and technical professionals representing the most relevant experience today.

By focusing on accelerating trust, we improve your sales tactics and conversion rates. We integrate brand strategy with emerging Internet, Social Media and PR tactics. Then a funny thing happens: the community we create shortens your sales cycle and increases your revenue.

Our teams design, execute and manage high performance marketing solutions serving many vertical markets. We create maximum customer value from our client's marketing investment. No juniors here.
Email Me: Richard Allen